【他們真正擔憂的是…】全球執行長前三強與總編輯進行尖峰對談

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哈佛商業評論訂閱/退訂看歷史報份
》焦點企劃 他們真正擔憂的是…
》精選文摘 對的技術趕上錯的時機
【影音專題】化壓力為戰鬥力
》活動快遞 【管理講堂】領導者,變局下的關鍵能力
 
2016.11.03 第337期

他們真正擔憂的是…

採訪 ■ 亞迪.伊格納西斯 (Adi Ignatius)

《哈佛商業評論》問(以下簡稱問):目前執行長面臨最重要的挑戰有哪些?

索瑞爾:主要的挑戰在於波動性,這包括地緣政治課題,像是英國脫歐公投、中東、中國,還有美國大選。挑戰也在於行動派投資人的壓力日增,他們往往聚焦在短期成果,還有許多公司正在改採零基成本預算,也會影響支出。我不是在喊窮或拿困難當藉口,但這種種複雜情況,都讓我們的工作變得更加困難。

問:有沒有哪一件事攸關執行長的成功與否,卻不為人知?

索倫森:說實話,我覺得別人太高估我們了。至少在我的行業,成功依靠團隊努力的比重,遠超過一般人願意相信的程度,尤其在美國,更是如此。

問:了解。三位經營公司都有相當長的時間,相信公司文化也在持續改變。不知道你們的領導風格,是否也會跟著演變?

伊斯拉:管理公司,當然必須要理性。我領導的公司有超過15萬名員工,還有數百萬顧客。但我漸漸學著少一點理性,多一些感性。激勵員工,並在公司內部產生一種精神力量,是執行長角色中重要的部分。我們必須照顧員工的情感,以協助創造一個可供他們創新的環境。

索倫森:對我來說,這是一段不尋常的個人旅程。我在這家公司工作了34年。我以前是營運方面的領導人,但之後就必須自我轉型,從原本具備的專業、非常擅長的技術中走出來,轉變成通才,然後持續接受挑戰。

索瑞爾:其實,我聽人提到「文化」一詞,就會有點疑慮,因為通常某人不想去做我們想讓他做的事,就會提到這個詞。話雖如此,好幾件事徹底改變了組織文化。其一是技術,數位業務現在占WPP業務的40%,數據資料則是25%。其次,我們在113個國家營運,不可能由總部的中心來經營公司,而必須有在地敏感度。最後,我們現在必須以目的來驅動,比較強調要打動顧客、客戶,還有我們自己的人才。

伊斯拉:我認為,在所有變動中,保有創業家精神也很重要。在Inditex,我們努力把旗下各項事業仍當作新成立的小公司來經營。我們盡量不要有很多會議,而是常四處走動、有很多回饋意見,極少正式的簡報。組織很扁平,這表示有很多人可獲得授權,自行作些決定。…【閱讀全文】

對的技術趕上錯的時機

隆.艾德納 (Ron Adner)
瑞魯.卡波 (Rahul Kapoor)

為什麼有些創新技術很快便成為市場主流,有些技術卻需要數十年的時間才能普及?其實,這不僅與新舊技術本身有關,也與新舊技術的生態系統有關。因此,如何確定產業的生態系統是否準備好採用最新技術,將是成敗關鍵。…【閱讀全文】

【影音專題】化壓力為戰鬥力

《哈佛商業評論》全球繁體中文版

壓力山大讓你痛不欲生,壓力全無卻又讓你消沉委靡。
(請見【影音】有時壓力可幫助你完成更多工作)
我們究竟該如何運用壓力,激發出自己的最佳表現?…【閱讀全文】

【哈佛商業評論管理講堂】領導者,變局下的關鍵能力

日  期:2016/11/8(二)、12/21(三) 19:00-21:00(18:00開放進場)
地  點:公務人力發展中心.14樓貴賓廳(台北市新生南路三段 30 號)
講  者:李瑞華 教授 /國立政治大學商學院教授
     陳以亨 教授 /國立中山大學人力資源管理研究所教授
說  明:
我們生活在高風險和不穩定的時代,全球化、新科技,加上高度的透明化,讓商業環境天翻地覆。企業要占有競爭優勢,無論是組織還是管理者,都要持續精進、提升適應性,才能迎接變動,永續經營。本系列管理講堂,帶領領導人培養面對未知的領導力。從個人心智的鍛煉、到帶領團隊的應變策略,希望對各階層的管理者都能有所助益。【活動詳情】

 

 

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