報紙的幽雅設計內涵

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歡樂 Halloween!讀客包慶改版,多項好禮大方送

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報紙的幽雅設計內涵

>>產業動態

出版業盼政府更重視日本市場

《重版出來!》到《校對女王》,日本出版業奮鬥圖強記

抵抗出版寒冬 獨立書局藉網路找出生路

美好的發行時代的終結 與大家都是綜合型出版社的困窘

不要將「推廣閱讀」建立在作者及出版社的痛苦上

佔了什麼位置的香港書業?

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歡樂 Halloween!讀客包慶改版,多項好禮大方送

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報紙的幽雅設計內涵

那福忠

「每次訂的報紙送晚了,被迫自己打開報紙網站,都會讓我覺得與印刷版的報紙相比,數位新聞是多麼的淡而無味!」這是美國媒體人 Jack Shafer 說的,他是 POLITICO 雜誌資深作家,有 20 多年的數位新聞寫作與編輯經歷,他說自己接受任何新聞來源,網站、電視、手機、手錶,像一個接納百川的海洋,但一旦深入洞察,就「獻身」給印刷版報紙,幾乎相當宗教崇拜。

這位資深媒體人形容閱讀數位新聞他的眼睛感受,就好像汽車裡的音響壞了喇叭,發出干擾、摩擦、無法忍受的音樂。對數位新聞的了解程度遲緩,閱讀的數量比閱讀印刷報紙來得少,也時常迷失忘記來到這一網頁的初衷,如同被困的太空人,輾轉繞不出去。印刷報紙是最基礎的媒體,有聚焦能力,阻擋干擾,他說給他 20 分鐘閱讀紐約時報,他有自信能擊敗任何閱讀紐約時報網站 20 分鐘向他挑戰的人。

紙張與電子閱讀,特別是紙本書與電子書,已經爭吵了十年,兩類書的優缺點大家都瞭如指掌,各種實驗也都證實了各類書的適用範圍,現在可以說是相安無事、各取所需,戰事平息。但報紙與報紙網站或數位新聞的差異,則爭議不斷,也間接說明了書與新聞的差別,紙本書與電子書的差異說起來不算大,但印刷與數位新聞從設計、到閱讀、到讀後的了解,確實有很大的差異,即使是數位新聞工作者,還是離不開閱讀報紙。

紙本書與電子書的優缺點同樣可以用到報紙與新聞網站,但 Jack Shafer 以他敏銳的新聞嗅覺,說出了重點,報紙有偶然性 (Serendipity),數位新聞沒有。報紙經常帶給人驚喜,不是頭版的標題,而是藏在內頁的瑰寶,不是因為那是大新聞,是因為有趣。報紙能不斷的導引驚異的故事,這些故事在數位新聞就無法得知。網站與數位新聞相互連結同類的內容,範圍受到侷限,就沒有如印刷版的同樣的偶然性,讀報紙好像森林狩獵,沿路有新發現,數位新聞雖然也很寶貴,但感覺上缺乏連貫,不能創造一個「完形」(Gestalt)。

Jack Shafter 繼續他的論述,閱讀報紙教人進入沈思狀態,是數位閱讀無法比擬的,一些學者都同意讀後的記憶,Kindle 比紙本書失去的更多,而且不給人太多的沈思體驗,一份報紙對讀者是一份有用的資訊,拿起一份報紙可以顛量今天有多少新聞,數位新聞卻做不到,無論閱讀多少,都感覺漏了什麼重要的信息。

為此,這位資深媒體人親身實驗,暫時停止訂閱金融時報,改訂金融時報網站 FT.com,金融時報是頂級財經報紙,無論印刷版或數位版應有同樣份量,而且數位版剛重新設計,應該消除對印刷版的偏好。但結果,一時讓這位資深媒體人找不到想要讀的報導,也不能像報紙一樣跟隨喜愛的專欄作家,而週末印刷版原有的新聞、評論、意見、生活、藝術,像結合的花束,但數位版有如隨意分散放置。他說數位版到期,就會立刻轉回印刷版。

數位的優勢人盡皆知,即時報導、即時回應、快速傳播、有很多連結,印刷報紙無法比擬,但真正遇到需要深思的內容,閱讀網站與閱讀報紙的差別,就好像開車到鄰近超市、與走路,數位可以快讀,通常到焦模糊就停下來,報紙卻讓人減速慢行,用人的感覺來吸收,建立更明確的體驗。Jack Shafter 比喻消化新聞如同小口品嚐威士忌,不是大口喝啤酒。

這位資深媒體人說自己雖然對報紙情有獨鍾,但不是固執的浪漫,他深知印刷會被數位取代,所以對網站的設計人、編輯、發行人提出建言,呼籲不要放棄報紙的設計語言,因為這是多年與讀者親密溝通的基礎,所以要找回設計層次,不要把內容隨意丟上網,把讀者陷於迷陣。報紙多年的設計,能導引讀者閱讀重要新聞,也能逗趣讀者進入休閒與娛樂。

「新聞第一」是他最後的建言:數位新聞設計除非加入幽雅的內涵,我們會喪失寶貴的傳統,讓消化新聞成為殘酷、不斷點擊的經驗,數位新聞發行人要更在意哪些人閱讀他們的內容,而不在讀了多少數量。

他說報紙的命運即將結束,希望光輝的數位來臨,在那以前,他還是會每天清晨五點鐘醒來,靜候送報生踏上前門台階的腳步聲。

 

出版業盼政府更重視日本市場

中央通訊社

台北市出版商業同業公會理事長盧欽政說,日本民眾對於台灣的東西是感興趣的,像是大家在講旅遊,台灣不妨把東京國際書展當成引導日本觀光客到台灣的平台。曝光率大,能夠宣傳台灣的美與好,讓日本民眾有更多機會認識台灣。…more

《重版出來!》到《校對女王》,日本出版業奮鬥圖強記

端媒體

近來日劇《重版出來!》及《校對女王》引起不少熱議,劇中除強調日本出版業的專業性,同時也展現了當下面臨的危機。面對出版不景氣,日本出版界如何舊瓶釀新酒,努力製造出一本書與一位讀者緣分的巧遇?…more

抵抗出版寒冬 獨立書局藉網路找出生路

CNEWS匯流新聞網

亞馬遜等電子商務網站興盛,令美國許多實體零售商店面臨關閉命運,但在2010年至2015年間,當地獨立書店的數量反而上升了21%,而扭轉其命運的,正是曾對書店造成威脅的網際網路。…more

美好的發行時代的終結 與大家都是綜合型出版社的困窘

三立新聞網

每本書要上市,一定「都得帶著行銷定位、宣傳策略、通路提案,搭配著社群活動一起出場」,過去那種出了書就是送到書店,讀者自己會去過濾、篩選,好書會自動販賣的時代,已經消逝無蹤。…more

不要將「推廣閱讀」建立在作者及出版社的痛苦上

蘋果日報

當圖書館大分貝的宣傳說──「超商借書服務」是在圖書館與他館之間的館際藏書交流基礎上所作的「擴大圖書租借效益」時,別忘了在你們高舉服務讀者的大旗之下,其實也同時在欺壓一群沉默的受害者就是「作者」與 「出版社」。…more

佔了什麼位置的香港書業?

作家生活誌

獨立出版的重要性近來在本土,除了文藝方面,也益發體現出其社會與政治層面的重要性。「細微閱讀、深度批評」剛剛起步,未見到其影響,但卻深感鼓舞,因為這種與書相關的空間與佔領,無論實體還是在虛擬空間內,都不能約化。…more

 

找到城市中 屬於你的日常風景

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添農八部 迎向漁樵耕牧新世代

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瞭解現在戰勝未來,贏家日報全面上線

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鍾情於醺酣的羅傑斯,從發酵、蒸餾、熟陳至品酩的醉人之旅看《酒的科學》

從神話到紅衫軍,在微笑國度的表面下,泰國王室不讓你知道的《泰王的新衣》

歐洲知名心理學家德拉伊斯瑪的記憶、時間與老去的《懷舊製造所》抒情三重奏

 

         
   
 
 
 
     
     

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